INTRODUCTION
Two critical items impacting mobile use are privacy and a positive user experience. The mobile app market is built on trust. Questionable mobile advertising practices, such as apps employing deceptive adware practices, negatively impact the end user’s perception of both privacy and the user experience. Doing things like capturing personal information such as email addresses, device IDs, IMEIs, etc. without properly notifying users and modifying phone settings and desktops without consent, is annoying and unacceptable for mobile users. While the majority of mobile ads are not malicious, they are undesirable for most.
- VIRAL GANDHI, SECURITY RESEARCHER, ZSCALER THREATLABZ
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