Mr Jeena
The International Optical Technologies Association (IOTA), formerly the International Hologram Manufacturers Association, has appointed Chander Jeena as its new General Secretary as it gears up for growth and expansion.
IOTA membership embraces developers and suppliers of security features based on technologies that in addition to holography, feature micro-lens arrays, micro-mirrors, plasmonics, nano-gratings, colour change, caustics, polarisation, photonic crystals, special print-generated effects, or a combination of all of these.
The move aligns with the organisation’s ongoing transformation as it broadens its operational scope, shapes its identity, and strengthens its position in the international optical security technologies (OST) sector. Responding to rapid developments in the field, IOTA has recently expanded its membership criteria, updated its articles of association, and rebranded the Hologram Image Register as the Security Image Register (SIR), reinforcing its role as a hub for OST innovation.
Chander Jeena has extensive experience in anti-counterfeiting, backed by degrees in industrial relations, public relations, and communication.
From 2006 to 2023, he led the India-based Secretariat of the Authentication Solution Providers'
In addition to overseeing the development of ongoing operations, he will also focus on expanding global membership, enhancing member engagement, and strengthening partnerships with organisations such as Intergraf, the Counterfeit Intelligence Bureau, and the Secure Identification Union in China, while leading efforts to drive the next phase of growth for IOTA.
Dr Mark Deakes, Chair of IOTA, said: “Chander will be an asset to our organisation. His industry knowledge, experience, strategic insight, and good relationship-building skills make him well-suited to support IOTA into its next phase.
“With a proven track record in building connections and relations with industry associations, he will help IOTA achieve its mission to promote a more inclusive and innovative ecosystem for optical security technologies, solutions, and systems.”
Chander Jeena said: ‘I am honoured to join IOTA at this exciting time. The association is evolving with a vision for the future, grounded in a strong legacy. I thank my predecessor, Micaal Sidorov, for his contributions, and the IOTA board for their trust in me. Together with the team, members, and partners, we will work to enhance the optical security technologies ecosystem for the benefit of the industry and society at large.”
