Zerto has announced significant improvements to its Zerto Alliance Partner Program (ZAP), aligning the program benefits with evolving customer and partner needs. The program enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are increasingly demanding.
The enhanced program will build stronger engagement between Zerto and its most influential reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and continuous data protection technologies. Zerto has introduced tiered incentive programs to help enable partners to build Zerto into their channel GTM strategies. Alongside these enhancements, Zerto’s partner program will continue to offer its personalised approach through regional rep-to-rep engagement initiatives.
ZAP will create additional value for partners and customers, by addressing their challenges to create growth for the entire ecosystem. Zerto will work closely with partners including AHEAD, Cumberland Group, and Sirius to establish the leading market proposition for cloud data management and continuity.
“Zerto sits in a unique position in the market, providing customers with a solution that accelerates transformation away from legacy backup and towards the needs of modern, resilient organisations,” said Keith Odom, senior vice president of presales engineering at AHEAD. “Integrating Zerto into our go-to-market solutions enables our customers to capture the benefits of the cloud and allows us to focus on high-value opportunities that deliver demonstrable value in today’s highly competitive markets.”
“Working with Zerto has enabled us to broaden our customer proposition and build deeper relationships with customers who are focused on building highly resilient digital infrastructure,” said Rob Wenz, senior vice president of business development at Cumberland Group. “This underlines the value in working with vendors who understand their channel partners and their customers, and Zerto’s enhanced Partner Program will help us build on our successful track record of cooperation and growth.”
“Sirius and Zerto have built considerable success by working together to understand client challenges and business requirements, delivering on key solution differentiators that benefit their environments,” commented Darren Gourley, vice president of infrastructure solutions at Sirius. “We welcome Zerto’s ongoing commitment to the development of its channel partners and the benefits it will bring to our customers.”