London and Dallas: AdaptiveMobile, the world leader in mobile security, today called out a growing, aggressive form of viral marketing, used by many of the latest app developers, that is starting to pose an increasing concern for many subscribers, with complaint figures on the rise. This form of growth hacking, as it is known, is where a user-installed app will request to notify or invite the user’s contact list of the new game or service by SMS. Well-known examples of current apps using this technique include Glide, Meow and Secrets.
- SALLY BROWN AND JOE JOHNSTON
- InfoSecurity
- Posted On




