An international trade body has welcomed a new report that paves the way to ‘significant’ opportunity and growth for packaging holography technologies.
The International Hologram Manufacturers Association (IHMA) was commenting on The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2026* report. According to its findings, brand protection, track and trace and other anti-counterfeiting technologies in packaging are increasing in use as global economies wrestle with a post-Covid world.
Growth in packaging security devices appears ‘strong and potentially lucrative’, the IHMA says, in the face of a report that predicts increasing incidences of global counterfeiting alongside heightened awareness of tracing technologies.
The demand for anti-theft, product authentication, tamper-evidence and track and trace components will continue to grow even in static US and European markets for packaging. In 2020, the pandemic and the rise of e-commerce trading spearheaded a rise in fake goods. For example, cosmetics and personal care saw reports of a 56% increase in counterfeit products sold online.
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