For many companies, social media has become a vital tool that supports many business processes. Social media interactions, both internally and externally, can be used to build the brand, improve the company’s reputation and customer loyalty, hire talented staff, mobilise the collective knowledge of employees, shorten the development cycle, and improve the responsiveness of technical support processes. HR managers look for job candidates on LinkedIn and XING, R&D teams publish their development guides on corporate Wikis, and technical support personnel use instant messengers to discuss in real-time critical issues with the product. Even CRM, by its very nature is based on a set of social communications profiled to the specific needs of the business.
- ALEXEI LESNYKH, BUSINESS DEVELOPMENT MANAGER, DEVICELOCK
- InfoSecurity
- Posted On