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TRADE BODY CALLS FOR EU TPD IMPROVEMENTS

Juan Yanez, Chairman, ITSA

The International Tax Stamp Association (ITSA) is calling for improvements to a directive that controls the manufacture, presentation and sale of tobacco products in the European Union.

ITSA believes that while the EU Tobacco Products Directive (TPD), which is currently undergoing a mandatory review, has been very effective in some areas, lessons can and should be learnt from it that authorities may adopt as best practice as they move forward with their own plans, including implementation of the FCTC Protocol to Eliminate Illicit Trade in Tobacco Products.

: THE EDITORIAL TEAM; Industry News; Posted On Tuesday, 16 November 2021 13:48

A third of CMOs don’t trust their marketing data according to Adverity research

Only 40% feel their audience building and targeting capability is strong
54% of C-suite respondents recognise manual data wrangling as a significant challenge
38% cite measuring ROI on marketing spend as an issue

15 November 2021 – London, UK: Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

A third (34%) of marketers don’t trust the data they are given to inform campaigns. A number that rises to 41% among their data analyst colleagues—posing a new challenge for the C-suite charged with driving marketing results. Yet, the very same divide deepens at the leadership level—with 51% of Chief Technology Officers (CTOs) & Chief Data Officers (CDOs) lacking trust in the data compared to 34% of CMOs.

: THE EDITORIAL TEAM; Case Studies; Posted On Tuesday, 16 November 2021 13:40

OmniShop, the Mobile Commerce Provider Integrates IPification, the OneClick Mobile Authentication Solution

HONG KONG - OmniShop, is integrating IPification KnowYour-Customer technology and the one-click phone verification solution. OmniShop mobile commerce apps will now be able to provide their users with seamless mobile identity verification, completed within milliseconds. OmniShop helps existing web shops easily create branded native mobile app commerce experiences to cater to the mobile-first user, and significantly increase their conversion rates in the process.

: THE EDITORIAL TEAM; Industry News; Posted On Tuesday, 16 November 2021 13:37

CyberGuard’s Black Friday offers live with up to 6 months free VMware Carbon Black next-gen anti-virus

Enterprise cyber security services provider CyberGuard Technologies has launched its Black Friday/Cyber Monday deals, with a focus on protecting vulnerable endpoints with VMware Carbon Black anti-virus and providing 24/7 security experts.

With more employees working remotely, endpoint protection has never been more important. A security tool that provides ransomware and malware protection while facilitating threat hunting and incident response, VMware Carbon Black is a comprehensive endpoint protection solution against cyber-attacks.