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HOLLYWOOD, FL: Prolexic, the global leader in Distributed Denial of Service (DDoS) protection services has announced that it has released a number of best practices that firms operating e-Commerce websites can implement to reduce the impact of cyber attacks.

 

In a new Executive Series white paper, “Safeguarding e-Commerce Revenues from DDoS Attacks in Q4,” Prolexic advises online retailers to be on high alert for DDoS attacks in Q4. Extended site downtime and the resulting inability to make sales and process online orders during the holiday shopping period, including Black Friday and Cyber Monday, can significantly jeopardize Q4 revenues for e-tailers.

Prolexic expects DDoS attacks against e-Commerce sites to increase in size and intensity this fourth quarter, based on previous attack events noted in the company’s “Q4 2012 Quarterly Global DDoS Attack Report.” In Q4 last year, the most active quarter of the year, Prolexic mitigated attacks that reached more than 50 Gbps directed against clients in e-Commerce, financial services and SaaS markets. The average attack duration was 32.2 hours, a crippling duration in e-Commerce.

“Past experience shows that online retailers must take seriously the increased threat of DDoS and other cyber-attacks during the holiday shopping season,” said Stuart Scholly, president of Prolexic. “Online shoppers have many options, and if they can’t readily conduct business with you, they will quickly turn to competitors instead. This white paper offers insight about the current DDoS threat landscape and provides a clear blueprint for building a stronger DDoS defense, so you can avoid downtime and support sales.”

This executive series white paper addresses the escalating cyber threats targeting e-Commerce sites and recommends best practices for protecting online retailers against loss of sales and revenue, damaged brand reputation, and reduced customer confidence due to DDoS. Prolexic also reveals key warning signs that a website could be targeted for a denial of service attack and concludes with best practice recommendations for making DDoS mitigation a part of a disaster recovery plan.