Sims brings industry expertise to strengthen Copper Leaf’s position in the security sector and drive future growth

Effie-Mae Sims, Copper Leaf Media Head of Security Sector

LONDON:  Copper Leaf Media welcomes Effie-Mae Sims as Head of Security Sector. Sims will oversee Copper Leaf’s growing security portfolio, working closely with installers, integrators and manufacturers to develop impactful marketing and

communications content. 

“Effie’s security industry background and strategic marketing experience make her an excellent addition to our team," says Roland Hemming, Director at Copper Leaf Media. “Her impressive track record of helping to build brand presence through creative and insightful content makes her the ideal fit for our team. With Effie’s expertise combined with the breadth of services offered by Copper Leaf, we are looking forward to helping more security clients reach their full potential.” 

A well-known face in the industry, Sims brings nine years’ experience in the fire and security sector, building relationships and assisting brands across the industry. Her skills lie in account management, strategy, partnerships and social media management. She has worked as both a marketing manager for manufacturers and as a freelance consultant, helping organisations to grow, maintain and manage various aspects of their marketing.  

With BTECs in Intruder Alarms and CCTV, Sims brings valuable technical knowledge and industry insight to the role. Her passion for the security sector will support Copper Leaf Media in expanding its client portfolio while helping more security brands strengthen their marketing, raise their industry profile, and communicate their expertise more effectively. 

“Moving to Copper Leaf was a conscious step into a role where we can help deliver better marketing to the industry,” explains Sims. “I’m excited to collaborate across brands, build partnerships at scale, and bring strong, strategic marketing into a sector that deserves more of it.

“The fire and security industry is full of brilliant technical minds and innovative products, yet marketing hasn’t always kept pace. Helping ambitious brands communicate better, position themselves more clearly, and truly stand out is what excites me most.” 

With the appointment of Sims, Copper Leaf Media continues to strengthen its focus on the security sector, supporting companies with marketing and communications to strengthen brand presence and accelerate growth.