Driven by a group of young Londoners, the in-housing specialist agency OLIVER has co-created a pan-London OOH campaign – supported by JCDecaux Community Channel – to ensure younger voters are aware of the need to bring voter ID when voting in the London Elections on 2 May 2024.
Young Londoners identified the need for a campaign which spoke to young people, to raise their awareness of the London Elections and provide them with the voter ID information they needed to vote.
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