A brand new Army recruitment campaign – ‘More than meets the eye’ – was launch at the weekend and kicked start Army recruitment in the New Year, Vigilance can report.
The new rebranded ‘Army Reserve’ will demonstrate its true integration with its Regular counterpart with the brand new, fully integrated, joint recruitment campaign. The campaign seeks to capitalise on the New Year resolutions of those wanting to transform their lives this year with a more exciting and more rewarding career.
New engaging adverts will hit TV screens around the country this week. The adverts feature real soldiers and officers from a diverse range of Army roles, including electricians, bricklayers and HR specialists. They will demonstrate the incredible range of roles available in the Army, proving that there is more to the Army than just frontline combat.
The New Year recruitment campaign has been launched even as new research reveals that one in four Britons are not satisfied with their current career. Of those not satisfied:
- 30 per cent miss a decent salary;
- 27 per cent miss decent training and personal development;
- 25 per cent want a more challenging and exciting role;
- 25 per cent want the opportunity to travel with their career; and
- 19 per cent want to work while also gaining qualifications.
All of these opportunities are available with a career in the Army or Army Reserve.
The research also suggested that there is a lack of awareness about Army life and the roles on offer could be stopping potential recruits from considering a career with the Army. Only half know that a career in fitness, construction, HR or IT could be pursued within the Army. While close to a third of people do not realise that part-time Army Reserves are paid, and two-fifths do not realise that a commitment to the Reserves is flexible.
Defence Secretary Philip Hammond said: “We are restructuring the Army to ensure Regular and Reserve soldiers are fully integrated into one force, training and working alongside each other. In 2014, the Army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers. Army Reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018.”
Chief of the General Staff, General Sir Peter Wall, said: “The Army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations. It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination, and physical stamina.”
January will also see the launch of a new simplified online application form, a more streamlined medical clearance process, and an Army fitness app, making it easier for potential recruits to join.
Trooper Marcus Cribb, 23, has been in the Army Reserves for four years and has already gained many opportunities that the Army has to offer. Marcus is in full-time higher education, studying project management, and works as a Challenger 2 driver part-time for the Army. He also featured in the new TV advert.
Trooper Marcus Cribb said: Being in the Army has opened up so many opportunities that I wouldn’t have achieved elsewhere. I’ve gained new skills and had the opportunity to travel to Switzerland, all of which has been done part-time. My university has been supportive of my role in the Army alongside my studies and I’m keen to bring all of the skills and qualifications that I’m gaining in the Army to my studies and future full-time career. Not many people realise that Reserves have all the same opportunities as Regular soldiers but we do. I would encourage anyone looking for an exciting challenge and new opportunity outside of their day job to join.”