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This Sunday, April 21st, represents the third anniversary of the Facebook “Like” button. On the day of the launch, CEO Mark Zuckerberg said, "we are building a web where the default is social." For the Like button’s third birthday party, there are a number of groups who will cheer this socialisation of the web. However, you may not Like everyone who will be celebrating.

 

Recent industry figures have shown that there are more than 382,000 Likes posted on Facebook every minute, and there have now been approximately 2.7 billion unique Likes on Facebook, meaning more than 955 billion in an average year.

‘Like’ means money to cybercriminals, who target the approximately 10,000 new websites that get connected to Facebook every day. “Likejacking” scams have become ever more common with cybercriminals, either via a form of click fraud, are redirecting users to malware and other malicious content outside of Facebook through the ubiquity of the Like button on web pages.

The Websense Security Labs blog has previously warned of holiday-themed scams using the “Like” button. Similar features in Pinterest and other online services have also been abused by cybercriminals throughout the last year.

Websense Security Labs explain in their latest blog the impact the ‘Like’ button has had on businesses and employees alike, how organisation can improve their use of this function, along with top tips on how users can mitigate the risk and “Safe Like”