Top Five Enterprise Data Privacy Mistakes » London, UK: Global businesses are reevaluating their data privacy programs this year as new privacy ... The Internet Society partners with network operato... » Addis Ababa, Ethiopia: In an agreement signed with the African Network Operators Group (AfNOG), the ... GranitePhone: A completely secured Smartphone » Logic Instrument announces that the first batch of 3,000 GranitePhones has been delivered in January... Computer Science For All » The White House, Washington Growing up in Buffalo, New York, I was lucky to have teachers in my loc... Rigby private equity opens up new office in Austri... » London, Cirencester and Woking, UK: Rigby Private Equity (RPE) announces the opening of a new office... Tripwire Configuration Compliance Manager now cove... » London, UK:  Tripwire, Inc. has announced that Tripwire® Configuration Compliance ManagerTM (CCM) no... BeyondTrust experiences record growth, signif... » PHOENIX: BeyondTrust has announced record growth in 2015 with a significant revenue increase, hundre... Imprimerie Nationale joins the Secure Identity A... » Paris: Imprimerie Nationale has joined the EEIG Secure Identity Alliance (SIA) as a member of the Bo... $10 billion pledged at Syria conference must sup... » London: Peacebuilding charity International Alert welcomes the commitment from world leaders at toda... Time for Nigeria's King Herod to imbibe the virt... » “Justice is the constant and perpetual wish to render to everyone his due’’ – Emperor Justinian I (c...

CLICK HERE TO

Advertise with Vigilance

Got News?

Got news for Vigilance?

Have you got news/articles for us? We welcome news stories and articles from security experts, intelligence analysts, industry players, security correspondents in the main stream media and our numerous readers across the globe.

READ MORE

Subscribe to Vigilance Weekly

Information Security Header

NetNames launches TMCH service and is now ready to start accepting trademark registrations

London, U.K.: Ahead of the launch of new Top Level Domains (TLDs), NetNames, the online brand protection and domain name management specialist, has has announced that its platform has been certified to start accepting applications for trademarks which can be registered with the Trademark Clearing House (TMCH). The TMCH will be operated by Deloitte and ensures that brand owners will be notified if a TLD request infringes on a registered trademark.

 

Following the release of TMCH API documentation, NetNames has completed and tested its systems to ensure that it integrates fully with the TMCH. NetNames is now able to start accepting registrations for trademarks to be lodged with the TMCH when it officially launches on Tuesday 26th March. Registering trademarks will ensure that brands can protect their online presence by being updated on any potential domain name infringements that will damage the brand as well as taking advantage of the Sunrise period for the registration of any domain names that match their trademarks.

Ben Anderson, head of new gTLDs at NetNames, comments, “The internet is about to be reset. From the 23rd of April, up to 20 new gTLDs will be delegated per week meaning that there could be up to 800 million new domains available in the market.”

This new age of the internet will mean that many brands need to rethink existing domain name strategies and start preparing by asking the following questions.

1. Do you intend to protect (register or block) any of your trademarks in the new domain name world?

If yes, then these trademarks must be registered in the TMCH when it opens next week. Once validated, holders will be able to use the sunrise period to claim what is rightfully theirs.

2. What defensive strategy will you take in relation to potential brand damaging names?

Whilst there are still some decisions to be made by ICANN on who will run every single TLD registry, it is fair to say that brand holders will not want certain names to fall into the hands of cybercriminals or cybersquatters.

3. How can you protect important brand names that do not have a trademark?

Not all brands are able to trademark variations of their name so there are some limitations to the TMCH. The NetNames TMCH service will extend the monitoring of brand violations to partial matches of the trademark for as long as the service is live.

4. When will I be able to make applications for the new gTLDs I want?

This is dependent on a number of factors and the decision process can be lengthy, costly and full of dispute. Also, each new domain name has 12 months to begin its operation from the moment delegation into the root of the internet has happened.

5. Why should I bother at all?

This is the reset of the internet, and an opportunity for those companies who weren’t lucky enough to be around when the original land grab happened in the .com world back in the mid-eighties.

Anderson continues, “Those brands that think ahead and take precautionary steps to protect their trademarks and intellectual property, will be the ones to truly benefit from the introduction of gTLDs and the opportunities that they offer to improve the company’s online presence.