Mobile operator Managed Mobility Services a $100 billion market opportunity in US and Western Europe
| 07 February 2013
Potential cost savings of $60 billion for enterprise customers of managed Mobility Services enabled by small cells systems
San Jose, California: SpiderCloud Wireless, Inc., a leading provider of scalable small cell Enterprise Radio Access Network (E-RAN) systems to mobile operators, has announced the results of a research study by Exact Ventures that demonstrate a $100 billion emerging market opportunity for mobile operators in providing mobility services for enterprise customers. The research shows that enterprises can save 35% a year by adopting such operator-delivered managed and hosted services.
SpiderCloud worked with Exact Ventures, an analyst firm focused on technology market intelligence, to undertake a detailed market analysis of the managed mobility services opportunity for enterprise businesses of 100 to 4999 employees in the United States and European Union. The resulting report, “Enterprise Mobility Services: Market Opportunity for Mobile Service Providers”, uncovers a $100 billion market opportunity for mobile operators in Enterprise Mobility Services, driven by key trends in computing and telecommunications: mobility and the accompanying need for Bring-your-own-device (BYOD) policies and control; cloud computing; and the emergence of enterprise small cell systems that enable telecommunications services beyond coverage and capacity.
The report looks at how mobile operators can leverage the mobile ecosystem and small cell systems to enable in-building coverage, capacity and services. The findings show that enterprise customers can save over $160 billion in capital expenditure (CapEx) by adopting operator-delivered hosted and managed services for mobility, unified communications (UC), secure access to applications, device management and integration of cloud and telephony (PBX), as well as new context-aware and location-based services. According to the research by Exact Ventures, moving to enterprise mobility services provided by a mobile operator would save an enterprise the equivalent of $264 per user annually – 35% net saving compared to an equivalent CapEx investment.
“The business market is vital for Mobile Network Operators (MNO) and with enterprise IT teams under constant pressure to do more with smaller budgets and fewer resources, the opportunity for trusted mobility services is tremendous,” said Greg Collins, principal analyst at Exact Ventures. “Until now, there has been little reason for enterprise customers to have a relationship with MNOs beyond minutes and mobile devices. Small Cell systems that go beyond coverage and capacity can open up new business models for MNOs while also helping enterprise customers save significantly on CapEx and OpEx,” he continued.
“The analysis highlights the 2014 and beyond capital expenditures and resources savings that can be realized by enterprises that outsource in-building mobile services to their MNO, transitioning to a per-user/month operating expenditure model,” Ronny Haraldsvik, CMO, SpiderCloud commented. “But first, MNOs must solve the in-building coverage and capacity problem that exist for enterprises and prove that the mobile ecosystem can deliver cloud and application services with an in-building system,” he added.
The market analysis highlights a number of opportunities for mobility services operators can offer, including:
Hosted Unified Communications
Unified Communications (UC) refers to a set of real-time communications services such as instant messaging, presence information, telephony and video conferencing, as well as non-real-time communication services like e-mail, SMS, voicemail and fax. UC is not necessarily a single product, but is often a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.
Security: Cloud-based Web Filtering
Enterprises increasingly employ cloud-based web filtering as a way to monitor and control website access and usage to enhance productivity and improve security by protecting against malware and spyware.
Mobile Device Management (MDM)
Mobile device management entails lifecycle management of both company and employee provided mobile devices to manage and secure enterprise data and access.
Many industries are subject to regulatory record keeping requiring documentation of all communications within an organization. In conjunction with other cloud-based telecommunications services, operators can centralize the collection, storage and reporting of such data, helping customers relieve costs and adhere to regulatory or best-practice compliance.
Wi-Fi-as-a-Service for Enterprises is the delivery of enterprise-focused services such as secure internal and guest Wi-Fi. Where the operator is already installing small cells with Wi-Fi, it can offer its business customers Wi-Fi access when the opportunity is available.
Context-Aware (or Location-Based) Services
Context or Location-Aware services can offer enterprises a large array of use cases.
The opportunity to leverage the very sophisticated mobile network location capabilities in Small Calls and extend them into the macro network creates unique opportunities to innovate enterprise business systems in ways that have never been easily available
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