There have been reports of "iPhone 6 Launch" email scams announcing that the device has been launched and the cleverly worded emails come from This email address is being protected from spambots. You need JavaScript enabled to view it.. These are phishing scams, designed to lure victims to give up personal information. Toyin Adelakun, VP of Products from security firm Sestus, gives the following warning:
"It cannot be stressed enough that it is important to treat all unsolicited and unexpected email with extreme caution — even, or especially, if it purports to come from a trusted source. If at all you open such a piece of e-mail, then be careful to not click on any of the links (textual or pictorial) in the e-mail. If the message invites you to interact with the supposed source of the e-mail, it is far better to go directly (i.e. independently of the e-mail) to your Web browser and navigate directly to the Web site of the supposed source of the e-mail. The reason for all this caution is that phishing attacks, with which hackers attempt to lure unsuspecting users to fake Web sites and/or divulge sensitive data, often start with innocent-looking e-mail messages. Users can protect themselves by going directly to websites and service providers can protect themselves by using multi-factor authentication, which requires something you know (password) in conjunction with something you have (a token or device) and something you are (biometric or unique identifying factor).
Based on a conservative extrapolation of 2012 figures, about 100,000 people fall victim to the 200 million spam messages sent worldwide, daily. Yes, daily. Every unwary user who clicks on a phishing link makes it worthwhile for the phishers to persist in their efforts.
Here’s a real-world analogy: suppose you hear your door-bell ring, but you weren’t expecting guests. You quickly make your person and your abode ready, and then open the front door, to find.. nobody. But on the door-mat is a pizza box, emblazoned with the logo of a pizza chain. Would you open the box? Would you eat its contents?
Thought not. Click not."