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Following the long-term partnership with and subsequent acquisition of the video analytics application company Cognimatics, Axis Communications, the market leader in network video, has fully integrated Cognimatics applications with Axis network cameras, audio, and access control products. In doing so Axis now can introduce new and comprehensive store optimisation and loss prevention solutions for the retail sector, providing intelligence and driving revenue growth.

 

“The competitive environment for bricks and mortar retailers is as ferocious as it has ever been,” said Johan Åkesson, Director Business Development Retail at Axis Communications. “Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have.”

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimisation solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.