Background
Activision, a leading international publisher of interactive entertainment software products has built a diverse portfolio of highly recognizable franchises such as Guitar Hero and Call of Duty. The success of Activision's publishing business depends in significant part on the company's ability to develop high quality games. Activision’s products are developed using a combination of its internal resources and external resources acting under contract with the company. External developers are typically selected based on their track record and expertise in producing products in a specific category. A developer will often produce the same game for multiple platforms and also produce sequels to the original game.
- DEBORAH STEVENS
- InfoSecurity
- Posted On